British American Tobacco PLC
Price:
4,194.00
Index: FTSE 100
EPIC: BATS
Market Cap: 89.76B
52 Week Low: 3,677.00 (-12.33%)
52 Week High: 5,326.00 (+26.99%)
RSI:
54.34
Weekly RSI:
47.11
Monthly RSI:
56.82
20 Day MA:
4,142.60
50 Day MA:
4,180.28
200 Day MA:
4,377.29
❌ 50 Day MA < 200 Day MA
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Broker Mix for British American Tobacco PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| Jefferies | 5 | 38% | 0 / 0 / 0 / (0) |
| Deutsche | 4 | 31% | 0 / 0 / 0 / (0) |
| Citigroup | 1 | 8% | 0 / 0 / 0 / (0) |
| JP Morgan Cazenove | 1 | 8% | 0 / 0 / 0 / (0) |
| RBC Capital Markets | 1 | 8% | 0 / 0 / 0 / (0) |
| UBS | 1 | 8% | 0 / 0 / 0 / (0) |
Consensus Snapshot
Current price
3984p
as of 11 Oct 2026
Consensus target (avg / median)
4875p / 4975p
latest per broker
Upside vs current
22.4%
using avg target
Broker coverage
6
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Citigroup | 28/11/2025 | 4850p | Buy | 3984p | 21.7% |
| Deutsche | 01/10/2026 | 5100p | Buy | 3984p | 28.0% |
| Jefferies | 01/10/2026 | 5600p | Buy | 3984p | 40.6% |
| JP Morgan Cazenove | 26/11/2025 | 4150p | Neutral | 3984p | 4.2% |
| RBC Capital Markets | 11/08/2026 | 3800p | Underperform | 3984p | -4.6% |
| UBS | 29/05/2026 | 5750p | Buy | 3984p | 44.3% |
Target Price Trajectory
Broker Tips for British American Tobacco PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 01/10/2026 | Deutsche | Buy | 3984p | 5100p | 5100p | Reiteration |
| 01/10/2026 | Jefferies | Buy | 3984p | 5500p | 5600p | Reiteration |
| 04/09/2026 | Deutsche | Buy | 4125p | 5100p | 5100p | Reiteration |
| 11/08/2026 | RBC Capital Markets | Underperform | 4202p | 3600p | 3800p | Reiteration |
| 31/07/2026 | Deutsche | Buy | 4570p | 5100p | 5100p | Reiteration |
| 23/06/2026 | Jefferies | Buy | 4585p | 5200p | 5500p | Reiteration |
| 09/06/2026 | Jefferies | Buy | 4475p | 5200p | 5200p | Reiteration |
| 29/05/2026 | UBS | Buy | 4591p | 5750p | 5750p | Reiteration |
| 16/04/2026 | Jefferies | Buy | 4152p | 5200p | 5200p | Reiteration |
| 20/01/2026 | Jefferies | Buy | 4257p | 5200p | 5200p | Reiteration |
| 28/11/2025 | Citigroup | Buy | 4421p | 4450p | 4850p | Reiteration |
| 28/11/2025 | Deutsche | Buy | 4421p | 4400p | 4900p | Reiteration |
| 26/11/2025 | JP Morgan Cazenove | Neutral | 4357p | 3300p | 4150p | Reiteration |