WH Smith PLC
Price:
374.20
Index: FTSE Mid 250
EPIC: SMWH
Market Cap: 562.44M
52 Week Low: 345.60 (-7.64%)
52 Week High: 712.00 (+90.27%)
RSI:
46.57
Weekly RSI:
32.06
Monthly RSI:
28.08
20 Day MA:
372.23
50 Day MA:
397.52
200 Day MA:
511.20
❌ 50 Day MA < 200 Day MA
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Broker Mix for WH Smith PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| JP Morgan Cazenove | 4 | 29% | 0 / 0 / 0 / (0) |
| Berenberg Bank | 3 | 21% | 0 / 0 / 0 / (0) |
| Canaccord Genuity | 3 | 21% | 0 / 0 / 0 / (0) |
| Deutsche | 1 | 7% | 0 / 0 / 0 / (0) |
| Peel Hunt Limited | 1 | 7% | 0 / 0 / 0 / (0) |
| RBC Capital Markets | 1 | 7% | 0 / 0 / 0 / (0) |
| UBS | 1 | 7% | 0 / 0 / 0 / (0) |
Consensus Snapshot
Current price
383p
as of 11 Oct 2026
Consensus target (avg / median)
566.43p / 550p
latest per broker
Upside vs current
47.9%
using avg target
Broker coverage
7
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Berenberg Bank | 17/09/2026 | 440p | Hold | 383p | 14.9% |
| Canaccord Genuity | 16/09/2026 | 535p | Buy | 383p | 39.7% |
| Deutsche | 11/06/2026 | 390p | Hold | 383p | 1.8% |
| JP Morgan Cazenove | 17/09/2026 | 550p | Overweight | 383p | 43.6% |
| Peel Hunt Limited | 19/12/2025 | 800p | Buy | 383p | 108.9% |
| RBC Capital Markets | 13/04/2026 | 650p | Sector Perform | 383p | 69.7% |
| UBS | 05/06/2026 | 600p | Neutral | 383p | 56.7% |
Target Price Trajectory
Broker Tips for WH Smith PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 17/09/2026 | Berenberg Bank | Hold | 383p | 420p | 440p | Reiteration |
| 17/09/2026 | JP Morgan Cazenove | Overweight | 383p | 575p | 550p | Reiteration |
| 16/09/2026 | Canaccord Genuity | Buy | 364.4p | 555p | 535p | Reiteration |
| 24/06/2026 | Canaccord Genuity | Buy | 396.6p | 680p | 555p | Reiteration |
| 17/06/2026 | JP Morgan Cazenove | Overweight | 419.6p | 700p | 575p | Reiteration |
| 15/06/2026 | Berenberg Bank | Hold | 437.4p | 574p | 420p | Reiteration |
| 11/06/2026 | Deutsche | Hold | 419p | 550p | 390p | Reiteration |
| 05/06/2026 | UBS | Neutral | 506p | 600p | 600p | Reiteration |
| 24/04/2026 | Canaccord Genuity | Buy | 565.5p | 762p | 680p | Reiteration |
| 13/04/2026 | RBC Capital Markets | Sector Perform | 589p | 675p | 650p | Reiteration |
| 19/01/2026 | Berenberg Bank | Hold | 699p | 700p | 667p | Reiteration |
| 19/12/2025 | Peel Hunt Limited | Buy | 637p | 800p | Reiteration | |
| 02/12/2025 | JP Morgan Cazenove | Overweight | 672.5p | 750p | 800p | Reiteration |
| 24/11/2025 | JP Morgan Cazenove | Overweight | 638p | 900p | 750p | Reiteration |