WH Smith PLC
Price:
643.00
Index: FTSE Mid 250
EPIC: SMWH
Market Cap: 807.4M
52 Week Low: 628.00 (-2.33%)
52 Week High: 1,444.00 (+124.57%)
RSI:
32.19
Weekly RSI:
24.49
Monthly RSI:
32.66
20 Day MA:
662.60
50 Day MA:
752.54
200 Day MA:
998.12
❌ 50 Day MA < 200 Day MA
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Broker Mix for WH Smith PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| Canaccord Genuity | 2 | 29% | 2 / 0 / 0 / (0) |
| Berenberg Bank | 1 | 14% | 0 / 1 / 0 / (0) |
| Deutsche | 1 | 14% | 0 / 1 / 0 / (0) |
| JP Morgan Cazenove | 1 | 14% | 1 / 0 / 0 / (0) |
| Peel Hunt Limited | 1 | 14% | 0 / 1 / 0 / (0) |
| Shore Capital | 1 | 14% | 0 / 0 / 0 / (1) |
Consensus Snapshot
Current price
667p
as of 17 Oct 2025
Consensus target (avg / median)
882.75p / 740.5p
latest per broker
Upside vs current
32.3%
using avg target
Broker coverage
4
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Berenberg Bank | 11/09/2025 | 700p | Hold | 667p | 4.9% |
| Canaccord Genuity | 09/06/2025 | 1350p | Buy | 667p | 102.4% |
| Deutsche | 21/08/2025 | 726p | Hold | 667p | 8.8% |
| Peel Hunt Limited | 21/08/2025 | 755p | Hold | 667p | 13.2% |
Target Price Trajectory
Broker Tips for WH Smith PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 11/09/2025 | Berenberg Bank | Hold | 686p | 1600p | 700p | Downgrade |
| 21/08/2025 | Deutsche | Hold | 640p | 1030p | 726p | Reiteration |
| 21/08/2025 | Peel Hunt Limited | Hold | 640p | 1400p | 755p | Downgrade |
| 30/07/2025 | JP Morgan Cazenove | Overweight | 1028p | Reiteration | ||
| 09/06/2025 | Canaccord Genuity | Buy | 1070.88p | 1460p | 1350p | Reiteration |
| 16/04/2025 | Shore Capital | Not Rated | 941.4p | Reiteration | ||
| 21/11/2024 | Canaccord Genuity | Buy | 1240.63p | 1469p | 1460p | Reiteration |