WH Smith PLC
Price:
686.00
Index: FTSE Mid 250
EPIC: SMWH
Market Cap: 872.53M
52 Week Low: 585.50 (-14.65%)
52 Week High: 1,315.00 (+91.69%)
RSI:
58.57
Weekly RSI:
37.08
Monthly RSI:
33.94
20 Day MA:
649.03
50 Day MA:
660.71
200 Day MA:
912.72
❌ 50 Day MA < 200 Day MA
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Broker Mix for WH Smith PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| JP Morgan Cazenove | 2 | 29% | 1 / 0 / 0 / (0) |
| Berenberg Bank | 1 | 14% | 0 / 1 / 0 / (0) |
| Canaccord Genuity | 1 | 14% | 1 / 0 / 0 / (0) |
| Deutsche | 1 | 14% | 0 / 1 / 0 / (0) |
| Peel Hunt Limited | 1 | 14% | 0 / 1 / 0 / (0) |
| Shore Capital | 1 | 14% | 0 / 0 / 0 / (1) |
Consensus Snapshot
Current price
638p
as of 1 Dec 2025
Consensus target (avg / median)
856.2p / 750p
latest per broker
Upside vs current
34.2%
using avg target
Broker coverage
5
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Berenberg Bank | 11/09/2025 | 700p | Hold | 638p | 9.7% |
| Canaccord Genuity | 09/06/2025 | 1350p | Buy | 638p | 111.6% |
| Deutsche | 21/08/2025 | 726p | Hold | 638p | 13.8% |
| JP Morgan Cazenove | 24/11/2025 | 750p | Overweight | 638p | 17.6% |
| Peel Hunt Limited | 21/08/2025 | 755p | Hold | 638p | 18.3% |
Target Price Trajectory
Broker Tips for WH Smith PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 24/11/2025 | JP Morgan Cazenove | Overweight | 638p | 900p | 750p | Reiteration |
| 11/09/2025 | Berenberg Bank | Hold | 686p | 1600p | 700p | Downgrade |
| 21/08/2025 | Deutsche | Hold | 640p | 1030p | 726p | Reiteration |
| 21/08/2025 | Peel Hunt Limited | Hold | 640p | 1400p | 755p | Downgrade |
| 30/07/2025 | JP Morgan Cazenove | Overweight | 1028p | Reiteration | ||
| 09/06/2025 | Canaccord Genuity | Buy | 1070.88p | 1460p | 1350p | Reiteration |
| 16/04/2025 | Shore Capital | Not Rated | 941.4p | Reiteration |