WH Smith PLC
Price:
506.00
Index: FTSE Mid 250
EPIC: SMWH
Market Cap: 642.38M
52 Week Low: 4.45 (-99.12%)
52 Week High: 522.50 (+3.26%)
RSI:
99.86
Weekly RSI:
99.48
Monthly RSI:
98.61
20 Day MA:
30.21
50 Day MA:
15.53
200 Day MA:
8.82
✅ 50 Day MA > 200 Day MA
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Broker Mix for WH Smith PLC
| Broker | Tips | Share (%) | Bullish / Neutral / Bearish / (Unrated) |
|---|---|---|---|
| JP Morgan Cazenove | 3 | 25% | 1 / 0 / 0 / (0) |
| Berenberg Bank | 2 | 17% | 0 / 1 / 0 / (0) |
| Canaccord Genuity | 2 | 17% | 1 / 0 / 0 / (0) |
| Peel Hunt Limited | 2 | 17% | 0 / 1 / 0 / (0) |
| Deutsche | 1 | 8% | 0 / 1 / 0 / (0) |
| RBC Capital Markets | 1 | 8% | 0 / 0 / 0 / (0) |
| UBS | 1 | 8% | 0 / 0 / 0 / (0) |
Consensus Snapshot
Current price
506p
as of 6 Jun 2026
Consensus target (avg / median)
703.29p / 680p
latest per broker
Upside vs current
39.0%
using avg target
Broker coverage
7
latest targets
| Broker | Date | Latest target | Recommendation | Current price | Upside % |
|---|---|---|---|---|---|
| Berenberg Bank | 19/01/2026 | 667p | Hold | 506p | 31.8% |
| Canaccord Genuity | 24/04/2026 | 680p | Buy | 506p | 34.4% |
| Deutsche | 21/08/2025 | 726p | Hold | 506p | 43.5% |
| JP Morgan Cazenove | 02/12/2025 | 800p | Overweight | 506p | 58.1% |
| Peel Hunt Limited | 19/12/2025 | 800p | Buy | 506p | 58.1% |
| RBC Capital Markets | 13/04/2026 | 650p | Sector Perform | 506p | 28.5% |
| UBS | 05/06/2026 | 600p | Neutral | 506p | 18.6% |
Target Price Trajectory
Broker Tips for WH Smith PLC
| Date | Broker | Opinion | Price | Old Target | New Target | Type |
|---|---|---|---|---|---|---|
| 05/06/2026 | UBS | Neutral | 506p | 600p | 600p | Reiteration |
| 24/04/2026 | Canaccord Genuity | Buy | 565.5p | 762p | 680p | Reiteration |
| 13/04/2026 | RBC Capital Markets | Sector Perform | 589p | 675p | 650p | Reiteration |
| 19/01/2026 | Berenberg Bank | Hold | 699p | 700p | 667p | Reiteration |
| 19/12/2025 | Peel Hunt Limited | Buy | 637p | 800p | Reiteration | |
| 02/12/2025 | JP Morgan Cazenove | Overweight | 672.5p | 750p | 800p | Reiteration |
| 24/11/2025 | JP Morgan Cazenove | Overweight | 638p | 900p | 750p | Reiteration |
| 11/09/2025 | Berenberg Bank | Hold | 686p | 1600p | 700p | Downgrade |
| 21/08/2025 | Deutsche | Hold | 640p | 1030p | 726p | Reiteration |
| 21/08/2025 | Peel Hunt Limited | Hold | 640p | 1400p | 755p | Downgrade |
| 30/07/2025 | JP Morgan Cazenove | Overweight | 1028p | Reiteration | ||
| 09/06/2025 | Canaccord Genuity | Buy | 1070.88p | 1460p | 1350p | Reiteration |