WH Smith PLC

Price: 637.50
Index: FTSE Mid 250
EPIC: SMWH
Market Cap: 789.07M
52 Week Low: 585.50 (-8.16%)
52 Week High: 1,315.00 (+106.27%)
RSI: 46.68
Weekly RSI: 33.74
Monthly RSI: 32.55
20 Day MA: 638.06
50 Day MA: 649.70
200 Day MA: 841.96
❌ 50 Day MA < 200 Day MA
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Period: 15 Jan 2025 → 15 Jan 2026 | Total tips: 9

Broker Mix for WH Smith PLC

Broker Tips Share (%) Bullish / Neutral / Bearish / (Unrated)
JP Morgan Cazenove 3 33% 1 / 0 / 0 / (0)
Peel Hunt Limited 2 22% 0 / 1 / 0 / (0)
Berenberg Bank 1 11% 0 / 1 / 0 / (0)
Canaccord Genuity 1 11% 1 / 0 / 0 / (0)
Deutsche 1 11% 0 / 1 / 0 / (0)
Shore Capital 1 11% 0 / 0 / 0 / (1)

Consensus Snapshot

Current price
623p
as of 15 Jan 2026
Consensus target (avg / median)
875.2p / 800p
latest per broker
Upside vs current
40.5%
using avg target
Broker coverage
5
latest targets
Broker Date Latest target Recommendation Current price Upside %
Berenberg Bank 11/09/2025 700p Hold 623p 12.4%
Canaccord Genuity 09/06/2025 1350p Buy 623p 116.7%
Deutsche 21/08/2025 726p Hold 623p 16.5%
JP Morgan Cazenove 02/12/2025 800p Overweight 623p 28.4%
Peel Hunt Limited 19/12/2025 800p Buy 623p 28.4%

Target Price Trajectory

Broker Tips for WH Smith PLC

Date Broker Opinion Price Old Target New Target Type
19/12/2025 Peel Hunt Limited Buy 637p 800p Reiteration
02/12/2025 JP Morgan Cazenove Overweight 672.5p 750p 800p Reiteration
24/11/2025 JP Morgan Cazenove Overweight 638p 900p 750p Reiteration
11/09/2025 Berenberg Bank Hold 686p 1600p 700p Downgrade
21/08/2025 Deutsche Hold 640p 1030p 726p Reiteration
21/08/2025 Peel Hunt Limited Hold 640p 1400p 755p Downgrade
30/07/2025 JP Morgan Cazenove Overweight 1028p Reiteration
09/06/2025 Canaccord Genuity Buy 1070.88p 1460p 1350p Reiteration
16/04/2025 Shore Capital Not Rated 941.4p Reiteration